Client- Proactiv
Radio Spot- 60 Seconds
GIRL: Good morning, mom.
WOMAN: Good morning puss face.
How was that?
GIRL: Not too bad.
SFX : SOMEONE SITTING DOWN AND PAPER RUSTLING.
MAN: Good morning, honey.
Good morning zit face.
GIRL : Dad, you can do better than that.
SFX: MAN CLEARING THROAT
MAN: Is that your face or did aliens kidnap you and lay eggs in your pores?
GIRL: Much better.
WOMAN: Honey, do you think this is going to help?
GIRL: Uhuh… This is the only way I am going to get used to all the name calling at school. OK, gotta go, I’ll miss my bus.
SFX: DOOR CLOSING
WOMAN: Bye puss pores!
VO: If aliens have indeed laid eggs in your pores, Proactiv is the answer. For only $19.99 you can get rid of them and the name- calling. The only thing you will need to get used to is the flawless skin that stares back at you in the mirror.
For more information visit proactive.com
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